Websites Are Like Race Cars

So you want to race in the big race of NASCAR! That’s kind of what it’s like having a website - you want to be in the internet race and finish on the first page of a Google Search Result - out there where everyone sees you.

You buy a 4-cylinder car because it’s cheap, and it's a car - right - steering wheel, tires and an engine? Can you still race it against all those high powered race cars? Maybe, but it’ll take some expensive modifications! But most likely you might not qualify. So you start modifying the car to become faster. You spend thousands to beef up the engine, but that make it too fast for the tires. So you buy new high performance tires but now the transmission needs modification for the faster engine, so you modify that. It needs a roll cage so you modify it more. And the expensive domino effect of modifications begins.

You basically modify it and modify it until you’ve wasted valuable time, loads of money and the ability to be higher in the page ranking race of the internet. Now you're into it for so much it would seem foolish to stop. You basically spent more money than ever to be right where you started – not in the race and continuing to spend even more money will still keep you there.

The website who wins the race lands on the first page of a Google Search! The website who finishes near the end of the race never gets seen. Having a website that is cheap can be a waste of time and money if you have to keep buying modifications, or services, to keep it in the race. It just means that your 4-cyilnder website wasn’t built for the internet race.

SEO Smart Sites builds high-performance websites built for staying in the search engine race. Click here to get in the race!